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first_imgStock market crash: I’d buy cheap FTSE 100 shares now for the long term Peter Stephens | Friday, 24th April, 2020 | More on: ^FTSE Renowned stock-picker Mark Rogers and his analyst team at The Motley Fool UK have named 6 shares that they believe UK investors should consider buying NOW.So if you’re looking for more stock ideas to try and best position your portfolio today, then it might be a good day for you. Because we’re offering a full 33% off your first year of membership to our flagship share-tipping service, backed by our ‘no quibbles’ 30-day subscription fee refund guarantee. “This Stock Could Be Like Buying Amazon in 1997” Simply click below to discover how you can take advantage of this. Image source: Getty Images. The FTSE 100’s recent market crash was swiftly followed by a rebound. But the index is still trading around 25% down on the price at which it commenced 2020. Therefore, the index may still offer a wide range of stocks that trade on low valuations. Over the long run, they could offer recovery potential.Buying a diverse range of them today, and holding them through potential challenges in the near term, could yield high returns for investors.5G is here – and shares of this ‘sleeping giant’ could be a great way for you to potentially profit!According to one leading industry firm, the 5G boom could create a global industry worth US$12.3 TRILLION out of thin air…And if you click here we’ll show you something that could be key to unlocking 5G’s full potential…Low valuationsAcross the FTSE 100, stocks are trading on valuations that haven’t been seen since the global financial crisis over a decade ago. Indeed, many of its incumbents have valuations significantly below their long-term averages. And that could indicate they offer wide margins of safety.In the near term, there’s a chance their prices will return to a downward trend following the index’s recent rebound. News regarding coronavirus may, unfortunately, remain challenging in terms of the number of new cases and deaths.Furthermore, in some cases, low valuations are warranted. Sectors such as travel & leisure and retail, for example, are experiencing a significant amount of disruption. Profitability across those sectors, and many others, is likely to materially decline in the current year.Recovery potentialHowever, the track record of the FTSE 100 has been mostly strong. It shows that buying a range of companies when they trade on low valuations has historically been a successful means of generating high returns in the long run. The index has always recovered from its worst downturns and bear markets to experience periods of strong growth.Sometimes this can take many months, or even years. But past bear markets, such as the 1987 crash and the global financial crisis, have been followed by periods of sustained growth in the prices of FTSE 100 stocks.Although this may seem unlikely at present, buying high-quality companies with strong balance sheets could be a means of capitalising on the low valuations present across the index.Spreading the riskDue to the uncertain near-term prospects for the FTSE 100, buying a diverse range of companies that operate in a number of sectors and geographies could be a logical move. It may reduce your exposure to specific regions and industries. It may also spread the risks within your portfolio across a wider area. This may increase your chances of taking part in what seems to be a likely recovery over the coming years.Fortunately for investors, the cost of diversification has fallen in recent years. It’s now possible to build a diverse portfolio without paying vast sums in commission or dealing costs through online share-dealing providers.Through spreading the risk across a wide range of businesses, you could limit your losses in the near term. And you could improve your return prospects over the long run. Peter Stephens has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.center_img Our 6 ‘Best Buys Now’ Shares I’m sure you’ll agree that’s quite the statement from Motley Fool Co-Founder Tom Gardner.But since our US analyst team first recommended shares in this unique tech stock back in 2016, the value has soared.What’s more, we firmly believe there’s still plenty of upside in its future. In fact, even throughout the current coronavirus crisis, its performance has been beating Wall St expectations.And right now, we’re giving you a chance to discover exactly what has got our analysts all fired up about this niche industry phenomenon, in our FREE special report, A Top US Share From The Motley Fool. I would like to receive emails from you about product information and offers from The Fool and its business partners. Each of these emails will provide a link to unsubscribe from future emails. More information about how The Fool collects, stores, and handles personal data is available in its Privacy Statement. Click here to claim your copy now — and we’ll tell you the name of this Top US Share… free of charge! Enter Your Email Address See all posts by Peter Stephenslast_img read more